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After “creepy” Super Bowl ad sparks outrage, Ring abandons Flock deal

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Amazon and Flock Safety have ended a partnership that would've given law enforcement access to a vast web of Ring cameras.

The decision came after Amazon faced substantial backlash for airing a Super Bowl ad that was meant to be warm and fuzzy, but instead came across as disturbing and dystopian.

The ad begins with a young girl surprised to receive a puppy as a gift. It then warns that 10 million dogs go missing annually. Showing a series of lost dog posters, the ad introduces a new "Search Party" feature for Ring cameras that promises to revolutionize how neighbors come together to locate missing pets.

At that point, the ad takes a "creepy" turn, Sen. Ed Markey (D.-Mass.) told Amazon CEO Andy Jassy in a letter urging changes to enhance privacy at the company.

Illustrating how a single Ring post could use AI to instantly activate searchlights across an entire neighborhood, the ad shocked critics like Markey, who warned that the same technology could easily be used to "surveil and identify humans."

Markey suggested that in blasting out this one frame of the ad to Super Bowl viewers, Amazon "inadvertently revealed the serious privacy and civil liberties risks attendant to these types of Artificial Intelligence-enabled image recognition technologies."

In his letter, Markey also shared new insights from his prior correspondence with Amazon that he said exposed a wide range of privacy concerns. Ring cameras can "collect biometric information on anyone in their video range," he said, "without the individual’s consent and often without their knowledge." Among privacy risks, Markey warned that Ring owners can retain swaths of biometric data, including face scans, indefinitely. And anyone wanting face scans removed from Ring cameras has no easy solution and is forced to go door to door to request deletions, Markey said.

On social media, other critics decried Amazon's ad as "awfully dystopian," declaring it was "disgusting to use dogs to normalize taking away our freedom to walk around in public spaces." Some feared the technology would be more likely to benefit police and Immigration and Customs Enforcement (ICE) officers than families looking for lost dogs.

Amazon's partnership with Flock, announced last October as coming soon, only inflamed those fears. So did the company's recent rollout of a feature using facial recognition technology called "Familiar Faces"—which Markey considers so invasive, he has demanded that the feature be paused.

"What this ad doesn’t show: Ring also rolled out facial recognition for humans," Markey posted on X. "I wrote to them months ago about this. Their answer? They won’t ask for your consent. This definitely isn’t about dogs—it’s about mass surveillance."

Amazon's ad ended with Harry Nilsson wailing "Without You," as the young girl reunites with her lost dog. A final message confirms that Ring's Search Party helps locate "more than a dog a day," and Amazon clearly hoped this emotional use case would help increase sales.

Instead, the ad created a PR disaster. Protesting the Flock partnership and railing against the ad, Ring customers posted videos where they destroyed Ring cameras or vowed to never purchase them. Others posted on Reddit, sharing tips on how to get refunds for Ring cameras. Ring spokesperson Yassi Yarger told The Verge that Amazon is not exploring any other similar integrations in the aftermath of the deal ending.

But while Ring may have hurt its brand, WebProNews, which reports on business strategy in the tech industry, suggested that "the fallout may prove more consequential for Flock Safety than for Ring." For Flock, the Ring partnership represented a meaningful expansion of their business and "data collection capabilities," WebProNews reported. And because this all happened around one of the most-watched TV events of the year, other tech companies may be more hesitant to partner with Flock after Amazon dropped the integration and privacy advocates witnessed the seeming power of their collective outrage.

Ring's statement rings hollow, critics say

After the backlash, Ring and Flock issued statements confirming the partnership would not proceed as planned.

Both statements verified that the integration never launched and that no Ring customers' videos were ever sent to Flock.

Ring did not credit users' privacy concerns for its change of heart. Instead, they claimed that a joint decision was made "following a comprehensive review" where Ring "determined the planned Flock Safety integration would require significantly more time and resources than anticipated."

Separately, Flock said that "we believe this decision allows both companies to best serve their respective customers and communities."

The only hint that Ring gave users that their concerns had been heard came in the last line of its blog, which said, "We’ll continue to carefully evaluate future partnerships to ensure they align with our standards for customer trust, safety, and privacy."

Sharing his views on X and Bluesky, John Scott-Railton, a senior cybersecurity researcher at the Citizen Lab, joined critics calling Ring's statement insufficient. He posted an image of the ad frame that Markey found creepy next to a statement from Ring, writing, "On the left? A picture of mass surveillance from #Ring's ad. On the right? A ring [spokesperson] saying that they are not doing mass surveillance. The company cannot have it both ways."

Ring's statements so far do not "acknowledge the real issue," Scott-Railton said, which is privacy risks. For Ring, it seemed like a missed opportunity to discuss or introduce privacy features to reassure concerned users, he suggested, noting the backlash showed "Americans want more control of their privacy right now" and "are savvy enough to see through sappy dog pics."

"Stop trying to build a surveillance dystopia consumers didn't ask for" and "focus on shipping good, private products," Scott-Railton said.

He also suggested that lawmakers should take note of the grassroots support that could possibly help pass laws to push back on mass surveillance. That could help block not just a potential future partnership with Flock, but possibly also stop Ring from becoming the next Flock.

"Ring communications not acknowledging the lesson they just got publicly taught is a bad sign that they hope this goes away," Scott-Railton said.

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LeMadChef
13 hours ago
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... for now. Wait a few months and it will be silently turned on in a random update.
Denver, CO
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I Was Confused By An Ad So I Drew A Truck Into An Imaginary Car

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Okay, this is another one of those full disclosure, inside information-type of Cold Starts that in some ways feels more something that starts like a poorly-considered journal entry and then gets clumsily hammered into some sort of car-related content. Earlier tonight – or I guess last night as it’s almost 3 am – I was at Toyota’s EV Highlander reveal event, which, to be honest, kind of puzzled me because I’d already seen the car and published a story and video about it right when the event started, because that’s when the embargo was up.

So, I guess they must have livestreamed the reveal? And that’s why it was a “reveal?” Because it wasn’t a reveal to most of the people in that room, so there must have been someone this was a reveal for. Whatever, it’s fine, and they had Woodford Reserve at the bar, which I do not turn down.

All of this is to say that when I came back to my room, I made the rookie mistake of thinking oh, I can lie down for a moment and not fall asleep and do Cold Start before the morning! Easy! Of course, that’s not what happened. When I woke up, it was already well into the next day, and thanks to the fact that I’m on West Coast time, I couldn’t just wait for the morning to do Cold Start. So here we are.

I also thought I knew what I wanted to write about for Cold Start, because I saw a YouTube ad for that new Sony-Honda joint venture car, Afeela. There was one element in it I thought would be worthy of scrutinizing, a way that both Sony and Honda portrayed themselves via objects, but once the ad was gone I could not find it, anywhere. How the hell does one find an ad they were shown on YouTube before it escapes into the aether? I guess maybe this is retribution for all the times I’ve clicked ‘skip’ without watching anything. Well played, ads.

Anyway, while I was searching for the ad I actually wanted, I came across this ad:

What the hell is going on in this ad? Am I supposed to understand why the dude is crying? He’s just sitting there in his (presumably) Level 2 assisted-driving car, softly sobbing? And then the car asks if he wants to drive because “the road is clearing up ahead?” Why would it do that? You would think an automated driving system would keep driving until, you know, you asked it to stop, right? Why is the road being clear a reason to ask if you want to drive?

I mean, sure that section of road looks fun, buy couldn’t Weepy there have just taken over if he felt like it? Was he crying because taking over meant having to use that stupid yoke instead of a steering wheel? Didn’t we bury yokes like almost four years ago? Who was wanting this to come back?

Anyway, I was frustrated by not being able to find the ad I was looking for and then this crying fella just made it all worse. So, to get past that and pad this out a little more, I found a brochure for a 1956 Bedford truck chassis-cab that I thought would be fun to see what it would be like if Bedford decided to get into the family car business without having to design and develop a new platform, and just use this existing truck chassis and cab:

Cs Bedfordbuggy 1

I’ve drawn things like this before, and, you know what? I’ll probably do it again. Because it makes me happy. This would have been the equivalent of an SUV in the ’50s: a truck-based family car with capabilities that will like go entirely unused.

Cs Bedfordbuggy 2

This would be quite a roomy vehicle to be in, especially on the vertical axis, which is sort of unusual for passenger cars. You’d have great legroom in the rear, and even with the stubby tail, a good amount of cargo room, accessible via a combination upward-opening hatch and fold-down tailgate.

I bet it would handle like crap, though, and have a pretty bumpy ride. Still, it’d probably be great for towing!

Okay, good, I’ve just about forgotten about the crying dude and the ad I can’t find. I’m going to sleep.

The post I Was Confused By An Ad So I Drew A Truck Into An Imaginary Car appeared first on The Autopian.

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LeMadChef
2 days ago
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FDA refuses to review Moderna's mRNA flu vaccine

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The Food and Drug Administration has refused to review Moderna's application for an mRNA flu vaccine, the company revealed Tuesday.

While the move came as a surprise to the high-profile vaccine maker, it is just the latest hostility toward vaccines—and mRNA vaccines in particular—from an agency overseen by the fervent anti-vaccine activist Robert F. Kennedy Jr. In his first year in office, Kennedy has already dramatically slashed childhood vaccine recommendations and canceled $500 million in research funding for mRNA vaccines against potential pandemic threats.

In a news release late Tuesday, Moderna said it was blindsided by the FDA's refusal, which the FDA cited as being due to the design of the company's Phase 3 trial for its mRNA flu vaccine, dubbed mRNA-1010. Specifically, the FDA's rejection was over the comparator vaccine Moderna used.

In the trial, which enrolled nearly 41,000 participants and cost hundreds of millions of dollars, Moderna compared the safety and efficacy of mRNA-1010 to licensed standard-dose influenza vaccines, including Fluarix, made by GlaxoSmithKline. The trial found that mRNA-1010 was superior to the comparators.

Moderna said the FDA reviewed and accepted its trial design on at least two occasions (in April 2024 and again in August 2025) before it applied for approval of mRNA-1010. It also noted that Fluarix has been used as a comparator vaccine in previous flu vaccine trials, which tested vaccines that went on to earn approval.

But in a letter dated February 3, Vinay Prasad, the FDA's top vaccine regulator under the Trump administration, informed Moderna that the agency does not consider the trial "adequate and well-controlled" because the comparator vaccine "does not reflect the best-available standard of care."

In its news release, Moderna noted that neither the FDA's regulation nor its guidance to industry makes any reference to a requirement of the "best-available standard of care" in comparators.

"This decision by [the FDA's Center for Biologics Evaluation and Research], which did not identify any safety or efficacy concerns with our product, does not further our shared goal of enhancing America's leadership in developing innovative medicines," Moderna CEO Stéphane Bancel said in the release. "It should not be controversial to conduct a comprehensive review of a flu vaccine submission that uses an FDA-approved vaccine as a comparator in a study that was discussed and agreed on with CBER prior to starting."

Moderna said it has requested a meeting with the FDA to understand the basis of the refusal. "We look forward to engaging with CBER to understand the path forward as quickly as possible so that America's seniors, and those with underlying conditions, continue to have access to American-made innovations."

The company noted that mRNA-1010 has already been accepted for review in the European Union, Canada, and Australia.

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LeMadChef
3 days ago
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Oh, And

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Would you believe that I also completed another book since yesterday? This one is Couch Cinema: Comfort Watches from The Godfather to K-Pop Demon Hunters, a non-fiction collection of essays. No, I didn’t use “AI” or anything, I would never do that, you deserve better as readers. It’s a collection of my December Comfort Watches essays from December of 2023 and 2025, collected up in a nice single volume. I put them all together, did a light edit, added an intro, and sent it off to my agent.

As it happens, this is the first book I’ve done in years that isn’t already spoken for contractually, so we’ll see if we get any nibbles for it. If not, hey, Scalzi Enterprises was designed for just this sort of project in mind, and I wouldn’t have a problem using it as a test case to see if boutique publishing is something we have the bandwidth for. I would have to come up with a name for the imprint. We’ll find out!

Anyway. Two books in, and it’s only February. I can take the rest of the year off, right? Right?!?

— JS

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LeMadChef
3 days ago
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Has Elon Musk given up on Mars?

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As more than 120 million people tuned in to the Super Bowl for kickoff on Sunday evening, SpaceX founder Elon Musk turned instead to his social network. There, he tapped out an extended message in which he revealed that SpaceX is pivoting from the settlement of Mars to building a "self-growing" city on the Moon.

"For those unaware, SpaceX has already shifted focus to building a self-growing city on the Moon, as we can potentially achieve that in less than 10 years, whereas Mars would take 20+ years," Musk wrote, in part.

Elon Musk tweet at 6:24 pm ET on Sunday. Credit: X/Elon Musk

This is simultaneously a jolting and practical decision coming from Musk.

Why it's a jolting decision

A quarter of a century ago, Musk founded SpaceX with a single-minded goal: settling Mars. One of his longest-tenured employees, SpaceX President and Chief Operating Officer Gwynne Shotwell, described her very first interview with Musk in 2002 to me as borderline messianic.

“He was talking about Mars, his Mars Oasis project,” Shotwell said. “He wanted to do Mars Oasis, because he wanted people to see that life on Mars was doable, and we needed to go there.”

She was not alone in this description of her first interaction with Musk. The vision for SpaceX has not wavered. Even in the company's newest, massive Starship rocket factory at the Starbase facility in South Texas—also known as the Gateway to Mars—there are reminders of the red planet everywhere. For example, the carpet inside Musk's executive conference room is rust red, the same color as the surface of Mars.

In the last 25 years Musk has gone from an obscure, modestly wealthy person to the richest human being ever, from a political moderate to chief supporter of Donald Trump; from a respected entrepreneur to, well, to a lot of things to a lot of people: world's greatest industrialist/super villain/savant/grifter-fraudster.

But one thing that has remained constant across the Muskiverse has been his commitment to "extending the light of human consciousness" and to the belief that the best place to begin humanity's journey toward becoming a multi-planetary species was Mars.

Until Sunday night.

Why it's a practical decision

We cannot know Musk's full rationale for pivoting to the Moon, at least in the near term. Only a year ago he referred to the Moon as a "distraction." But now, apparently, it's not. What we can do is look at what has changed in the last 13 months.

The first change is that the one company with the potential to seriously challenge SpaceX in spaceflight over the next decade, Jeff Bezos' Blue Origin, has finally started to deliver. The company has now flown, and landed, its New Glenn rocket. Multiple sources have told Ars that Bezos has told his team to go "all in" on lunar exploration. This includes development of a crew transportation system, Blue Moon Mark 1.5, that does not require orbital refueling. This raises the possibility that Blue Origin might land humans on the Moon before Starship, a threat sources at Starbase say SpaceX is beginning to take seriously.

The other major change is Musk's obsession with artificial intelligence and his view that AI and space are increasingly intertwined in their ambitions. SpaceX and xAI recently merged, and a major focus of Musk going forward will be to construct orbital data centers to provide enormous computing resources for his vision of humanity's online future.

He has also spoken increasingly of becoming a Kardashev-level civilization, a reference to a Soviet astronomer who conceived that humanity would advance by first being able to tap and store all energy sources available on its planet, and then by directly collecting a star's energy through technology like a Dyson sphere. Musk has also made frequent references on social media to building a "mass driver" on the Moon.

All of this may sound like it's straight out of the pages of a science fiction novel, and it pretty much is. But the reality is that the Moon has reliable stores of oxygen and silicon, and building a catapult-like mechanism on the airless world would be an efficient way to move materials into space to build large orbital factories, data centers, solar farms, or even O'Neill cylinders.

In this, Musk is starting to sound a lot more like Bezos when it comes to his vision for human habitation in space, rather than the Mars-first advocate he has always been.

One other sobering thing to think about in terms of a lunar mass-driver: it is potentially an extremely potent weapon to threaten Earth with large projectiles. We cannot know if Musk has had any conversations with US military officials about this, but anyone who has read The Moon Is a Harsh Mistress by Robert Heinlein will understand Luna's position as the ultimate high ground. And the US Space Force is not ignorant of this.

So what does all this mean?

In the short-term, it does not mean a whole lot. To anyone paying attention, SpaceX was not on track to send a Starship to Mars in 2026, and the 2028 window was looking rather unlikely as well. Mars was always in the distance, and now it will remain so.

By focusing on the Moon, Musk is making a decision that benefits NASA and the United States. Because for all of Blue Origin's promise with a slimmed down lunar lander, Starship offers a promising avenue to return humans to the Moon in the near term.

Another advantage of Starship is its enormous payload capacity, able to bring 100 metric tons, or more, of cargo down to the Moon. For anyone seeking to build a commercial business on the Moon, Musk's 180-degree pivot represents an enormous opportunity.

For Mars advocates, however, Musk's turn is a bitter pill to swallow. There have long been many dreamers who spoke of settling Mars, but only Musk actually built the hardware and financial war chest to make such dreams a reality. And it is true that, in the long-term, Mars offers a more favorable (although still inhospitable) environment for human settlement, with a thin atmosphere, water ice both on the surface and beneath the ground, methane, and more.

But those dreams are now deferred as Musk has bowed to a harsh reality: The Moon may be hard, but it is a lot easier to develop than Mars, which is only accessible every 26 months when the planets align.

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LeMadChef
3 days ago
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In a few years it's going to be an orbiting space station for his favorite trillionaire friends.
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Toyota’s Tiny New EV Van Is A Fridge On Wheels And I Love It

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Toyota and Daihatsu have unveiled their new kei-class EV vans, the e-Hijet and the passenger version called e-Atrai. These vehicles are the first mass-production BEVs from Daihatsu, which has traditionally built small cars, vans, trucks, and 4x4s, and they will also be sold under the Toyota Pixis and Suzuki e-Every brand names. Manufacturing happens at Daihatsu, which has already built this generation of Hijet in gasoline-powered form since 2022.

E Atrai Front
Daihatsu e-Atrai

Daihatsu has specialized in manufacturing tiny work vehicles for decades. It’s great to think of a company that exists to build little guys, sympathetic buddies for people working in different fields, where you need your truck to be as small as possible or your panel van to be as big as it can be on the inside while being tiny on the outside. In other words, Japan.

Daihatsu lists industries including agriculture, forestry, fisheries, construction, and delivery as the fields for which it builds “working partners.”For last-mile logistics, a BEV panel van can make sense in a tight urban environment. Design-wise, they are literally white goods on wheels, which has its own certain charm.

Toyota Pixis Ev 20260202 01 02
Toyota Pixis

According to Daihatsu, these two small EVs have been packaged to accommodate as large a battery as possible without compromising interior space. The manufacturer says this has resulted in class-leading loading space for the e-Hijet Cargo, as well as the best WLTC norm range in its class. For these vehicles, it means 257 km or 159 miles out of a 36.6 kWh lithium-ion battery that’s as thin as Toyota and Daihatsu could get it. They are rated for a 770lb payload.

The driven rear axle is dubbed the “e-Axle,” which contains the electric motor, inverter, and reduction gear. In kei vehicles such as this, a low center of gravity also adds much-needed stability, and there’s also enough weight over the driven wheels. EV torque also makes these things presumably quite zippy in city traffic.

Toyota Pixis Ev 20260202 01 03
Toyota Pioxis

36.6 kWh is not a lot, but it’s probably the perfect battery size for a small commercial vehicle. Because we’re talking Japan, these vans use the CHAdeMO charging standard, which you would most often only find on Nissan Leafs elsewhere in the world; in the home market, CCS is rarer. It’s Bizarro world, Jerry!

In any case, the vans fast charge at 50kW tops, meaning a charge to 80% takes 50 minutes or a long lunch break.

Toyota Pixis Ev 20260202 01 09
Toyota

Since the vans are pretty much power packs you can drive around, they also feature accessory outlets and V2H (vehicle-to-house) compatibility.

They can provide power during blackouts caused by storms or earthquakes, which can be a vital feature in some regions of Japan. Heck, we had an 18-hour blackout before New Year’s and one of these would have been immensely convenient to run the house.

Toyota Pixis Ev 20260202 01 08
Toyota

And if you’re using the accessory power outlet on the dashboard, you can still close the door and window, as the cable can be routed outside the vehicle using an adapter that slots in the driver’s door window. The fancier e-Atrai has powered sliding doors on both sides for convenience, while the Pixis and e-Hijet are trimmed in a more utilitarian fashion. Sales started in Japan from the beginning of February.

Top graphic image: Toyota

 

The post Toyota’s Tiny New EV Van Is A Fridge On Wheels And I Love It appeared first on The Autopian.

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LeMadChef
5 days ago
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